Real American Hardwood Promotion

The Real American Hardwood Coalition (RAHC) has launched the hardwood industry’s first large-scale advertising campaign called Build Your World.™ The campaign promotes Real American Hardwood® flooring, cabinetry, furniture, and millwork.

The focus of the campaign is to “capture your spirit of individuality and Build Your World with Real American Hardwood.” When it comes to selecting materials for our homes and offices, the authenticity and attributes of Real American Hardwood directly relate to the uniqueness and lifestyles of each and every one of us.

Developed by CANVAS United, the campaign features five different vignettes, encouraging consumers to envision how they can build their world with hardwood. The Campaign is running on the Magnolia Network, as well as on Magnolia and Discovery+ digital streaming platforms. The campaign also includes digital and social media components.  Check it out for yourself by clicking HERE.