Premier Sponsor
October 2nd at 8:30 AM
/
San Antonio, TX

Speakers & Sessions

Discover Enlightening Speakers & Dynamic Ed Sessions

Prepare to be enlightened by industry experts, thought leaders, and visionaries who will share their expertise and insights into the future of hardwood. From our compelling Keynote Speaker to an array of interactive discussions, our speakers will equip you with invaluable knowledge and strategies to thrive in a rapidly evolving industry landscape.


Whether you’re seeking to expand your professional network, enhance your industry knowledge, or gain inspiration for future endeavors, our lineup of speakers and educational sessions are your gateway to success. Be sure to follow us on our social platforms @NHLA_Official and subscribe to our newsletter to stay in the loop about updates and new sessions!

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2025 NHLA Convention & Exhibit Showcase Keynote Speaker Taylor St. Germain ECONOMIST & SENIOR CONSULTING SPEAKER
Keynote Speaker

Taylor St. Germain

Economist & Senior Consulting Speaker

As an experienced economist, Taylor St. Germain provides consulting services for small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Taylor specializes in forecasting at both the market and company levels and is a key contributor to maintaining ITR Economics’ forecast accuracy rating of 94.7%.

His dynamic personality and extensive knowledge of economic trends and their business relevance are highly valued by clients and colleagues alike.

Taylor spent time in the tech industry providing market intelligence to electronics OEMs, semiconductor companies, and component manufacturers. In his five years with ITR Economics, he has worked with various distributors, manufacturers, and producers, helping each client navigate the business cycle and optimize their corporate planning strategy. Taylor has also spent several years in Texas furthering his research in the industrial sector, with a specific focus on oil and gas.

Taylor earned his bachelor’s degree in statistics from the University of Vermont and is finishing a master’s degree in applied economics at Southern New Hampshire University. He has been featured in OEM Magazine, NALP, Lawn and Landscape, and on the Fab Lab and Wealth Formula podcasts.

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Eric Traupe is a trusted advisor to our nation’s highest-ranking leaders. He has advised CIA directors, presidents, cabinet and military officials, and members of Congress. He has also participated in momentous White House strategic, policy, and resource decisions. Traupe’s leadership, acumen, and unmatched ability to cultivate enduring relationships between the U.S. and its foreign partners continue to be heralded in intelligence circles.

Traupe is an inclusive and transformational leader whose “exemplary leadership will reverberate across the CIA for decades,” as noted by the agency’s top officials. To complement his highly sought-after leadership insights, Traupe is masterfully skilled at engaging audiences with his captivating perspectives on today’s top issues.

Throughout his tenure with the CIA, he thrived in assignments that required crisis management skills, sound judgment, and an ability to assess internal and external risks. As a member of the CIA’s Expanded Corporate Board, Traupe led thousands of officers from different professional units, developed and executed multi-billion-dollar budgets, and addressed acute intelligence and foreign policy challenges on behalf of the CIA director. He expertly assessed geopolitical and economic trends, forecasted key budgetary investments, and weighed the implications of the COVID-19 pandemic’s impact to ensure his workforce maintained cohesion, resiliency, and mission focus.

Prior to the CIA, Traupe served in the United States Marine Corps for nearly 10 years. He held several command and staff assignments and completed deployments to the Middle East, Africa, the Balkans, Japan, and Europe. Traupe played a key role in managing three separate non-combatant evacuation operations in The Gambia, Albania, and Zaire, during which a total of 1,500 U.S. citizens were safely rescued.

Since leaving the public sector, Traupe founded Azimuth Global LLC, a consulting firm that provides strategic advisory services to Fortune 100 companies across sectors. He is also the president of Capella Federal Inc. and a senior advisor at WestExec Advisors. Additionally, Traupe is an ambassador for the Third Option Foundation and serves on the boards of large and emerging technology companies.

Consistently recognized as a strategic thinker and collaborative leader, Traupe’s contributions to the Intelligence Community have been recognized with several honors, including the Distinguished Career Intelligence Medal, Clandestine Service Career Award, CIA’s Director Award (twice), George W. Bush Award for Excellence, and the Presidential Rank Award — to name a few.

He holds an MBA in international business from American University and a BA in communications from the University of Michigan, where he starred as a linebacker participating in two Rose Bowls and a Gator Bowl.

Keynote Speaker: Taylor St. Germain

Thursday, October 2 at 8:30 am
Taylor St. Germain is an economist specializing in market and company-level forecasting, providing consulting services to businesses across various industries. With a background in tech and industrial research, he leverages data-driven insights to help clients navigate economic trends and optimize corporate strategies.

EUDR Update & Overall View of Exports

Time TBD
Insights into the latest updates on the European Union Deforestation Regulation (EUDR) and its impact on exports.

Speakers: Mike Snow

How to Improve Your Insurability (Minimize Risk/Lower Insurance Rates)

Time TBD
Hear from a panel of experts on strategies to minimize risk and lower insurance rates from industry experts.

Speakers: Horton Group

Market Trends & Impacts Panel

Time TBD
A deep dive into current market trends and their impact on the hardwood industry.

Speaker: HMR & Hardwood Review

 

Traction EOS

Time TBD
Understanding the Traction Entrepreneurial Operating System (EOS) and how it can drive business growth and efficiency.

Speaker: Nelson Tepfer

 

Education Session: A Guide to Hardwood Trends, Forecasts, and Insights for 2024 – Part One

Sponsored by A.W. Stiles Contractors, Inc.

Hear from designers, educators, and trend influencers on the need to market and show hardwood,  as well as the trends that are going to impact the hardwood industry.

Watch this Education Session now by clicking HERE. Replays are free to attendees of the 2023 NHLA Annual Convention. You will have to log-in to view.

Education Session: A Guide to Hardwood Trends, Forecasts, and Insights for 2024 – Part Two

Sponsored by Ressources Lumber

This session features a panel discussion of hardwood consumption trends and their impacts on the hardwood manufacturing process. Topics discussed include standardization of frame/dimension and pallet stock, upticks in urban wood usage, rustic grades, and changes in the standard for the NHLA Facility Grade Certification Program.

Watch this Education Session now by clicking HERE. Replays are free to attendees of the 2023 NHLA Annual Convention. You will have to log-in to view.

Education Session: From Automation to Ale, Exploring AI over Drinks

Sponsored by Robinson Lumber

Customer expectations, market dynamics, and technology are transforming dramatically. Hear from panelists who have embraced technology. Learn about their initiatives, challenges, and successes.

This panel was moderated by Garner Robinson, CEO of Robinson Lumber Company.

Watch this Education Session now by clicking HERE. Replays are free to attendees of the 2023 NHLA Annual Convention. You will have to log-in to view.

More info...

Panelists include:

  • Susan Coulombe, General Manager of JD Irving Limited
  • Mike Fitzgerald, COO of Cascade Hardwood LLC
  • Josh Green, Operations Engineer with Middle Tennessee Lumber

Grab a brew and join the conversation. We’ll have time for questions and audience discussion.

Following this session, all convention attendees are invited to tour Robinson Lumber Company’s flagship concentration yard in New Albany, Indiana – just 14 minutes from the Omni Hotel.

Enhancing Global Market Access—EUDR, Certification, and the Changing Policy Environment

Sponsored by Pennsylvania Lumbermens Mutual Insurance Company

American Hardwood Export Council Executive Director Mike Snow discusses the European Union’s Deforestation Regulation (EUDR), certification systems, and the overall environment for U.S. hardwood exports. Guest speakers include Phil Guillery, Rupert Oliver, and the AHEC global directors.

Watch this Education Session now by clicking HERE. Replays are free to attendees of the 2023 NHLA Annual Convention. You will have to log-in to view.

Education Session: Personal Investing 101, Eric Lynn

Sponsored by Delta ERC

A simple discussion for those who want to understand how they and their company should be investing in the future.

Watch this Education Session now by clicking HERE. Replays are free to attendees of the 2023 NHLA Annual Convention. You will have to log-in to view.

Questions?

Have questions or need any assistance regarding the NHLA Annual Convention & Exhibit Showcase?