What Made the 2024 NHLA Annual Convention Unforgettable?

The 127th NHLA Annual Convention & Exhibit Showcase in St. Louis, Missouri, was a resounding success, offering attendees a wealth of insights, networking opportunities, and celebrations that highlighted the dynamic nature of the hardwood industry. From engaging educational sessions to memorable social events, the convention provided a comprehensive experience for all participants.

ITSEF GOLF TOURNAMENT: AN EXCITING START
The convention teed off with the second Annual ITSEF Golf Tournament at Tapawingo National, fostering camaraderie and friendly competition among attendees. Highlights included:

Closest to the Pin Winners:
• Meramec Course: Ed Armbruster (#3) and Kevin Britt (#6)
• Woodlands Course: Sam Patterson (#3), Gary Carrier (#6), and Marty James (#8)

Top Teams:
• 1st Place (Score of 56): Matt Tietz, Chris Lowndes, Sam Ellis, and Denis Dube
• 2nd Place (Score of 62): Andy Nuffer, Henry German, Zack Rickman, and Jordan McIlvain

GENERAL SESSIONS WITH BOARD ELECTIONS
The General Sessions commenced with NHLA Executive Director Dallin Brooks delivering a comprehensive State of the Association address, outlining the organization’s achievements and future goals.

A significant highlight was the election of Bucky Pescaglia as the new NHLA Chairman, marking a pivotal moment for the association’s leadership.

Keynote speaker Mara Liasson, esteemed political correspondent for NPR and FOX News, provided an insightful analysis of the current political landscape. She emphasized the importance of seeking in-formation over affirmation, stating, “Too many of us look to media for affirmations instead of information.” Her perspective encouraged attendees to critically engage with media sources to better navigate industry challenges.

SAWMILL & DISTRIBUTION YARD MEETING: MAXIMIZING PROFITABILITY WITH YIELD ANALYSIS
A focal point of the convention was the Sawmill & Distribution Yard Meeting, which highlighted the USDA grant-funded Yield Analysis Study. This program offers sawmills a structured two-day process to enhance operational efficiency:

Day 1: Participants record log dimensions and grades, followed by waste measurement at the edger outfeed.

Day 2: Logs are sawn by grade, with NHLA inspecting the resulting lumber and timing the process at the head saw.

By participating in this study, sawmills can reduce waste, improve Lumber Recovery Factor, and increase profitability. For further details or to participate, contact NHLA Chief Inspector Dana Spessert at d.spessert@nhla.com.

EDUCATIONAL SESSIONS: NAVIGATING GRANTS AND MARKET TRENDS
The convention offered a series of educational sessions designed to equip attendees with actionable insights:

• Navigating the Forest Service Wood Innovation Grants: This session provided a comprehensive overview of the grant application process, eligibility criteria, and strategies to secure funding. Charlie Becker, a CF Wood Innovations Specialist with the U.S. Forest Service, shared his extensive experience in forestry and wood product innovation, offering invaluable insights into the resources available through these grants. Joel E. Dulin, President at Jozana Grant Services, brought his expertise in successfully securing grants for wood product companies, outlining key steps to increase the likelihood of approval. Claire Getty, CFO at Thompson Appalachian Hardwoods, contributed her firsthand knowledge of navigating the grant process, emphasizing the importance of detailed preparation and strategic planning. Together, these panelists empowered participants with practical tips and real-world success stories, showing how leveraging these grants could significantly boost business growth.
  
  Learn more about this initiative in the November issue of Hardwood Matters.
  
• Hardwood End-User Market Outlook: Industry experts discussed emerging trends affecting demand in sectors such as cabinetry, flooring, and furniture. The session featured panelists Tony Honeycutt, Vice President of Lumber Purchasing at Mullican Hardwood Flooring; Susan Pilato, Founder & CEO of Mantra Inspired Furniture; and Jeff Eichenseer, Director of Marketing and Product Development at Conestoga Wood Specialties. Their insights offered attendees a competitive edge in anticipating shifts and opportunities.
  
• Innovations and Challenges in the Hardwood Lumber Market: Led by NHLA Executive Director Dallin Brooks, this session explored technological advancements, the importance of cohesive industry messaging, and the impact of wood substitution on market dynamics. Brooks emphasized the need for collaboration, strategic investment, and research-backed marketing to ensure long-term growth.

EXHIBIT SHOWCASE:A HUB OF INNOVATION
The Exhibit Showcase was a vibrant marketplace featuring over 100 exhibitors displaying the latest in hardwood products and technology. Attendees had the opportunity to explore innovations, engage with industry experts, and discover new business opportunities. The National Inspector Connection Hub provided a platform for direct interactions with NHLA National Inspectors, facilitating discussions on industry challenges and solutions.

MEMORABLE SOCIAL EVENTS
Networking was at the heart of the convention, with events designed to foster connections and celebrate the hardwood community:

• NHLA Inspector Training School Alumni Reception: Alumni reconnected and shared experiences, strengthening the association’s network.
• Oktoberfest at Anheuser-Busch Biergarten: Attendees enjoyed an authentic St. Louis experience with beer bratwurst, open bars, yard games, and the iconic Budweiser Clydesdales, blending industry camaraderie with local culture.
• Blue and Gold Gala: A Celebration of Leadership: The convention concluded with the Blue and Gold Gala at the Marriott St. Louis Grand Crystal Ballroom. Outgoing Chairman Jon Syre ceremoniously passed the gavel to Bucky Pescaglia, ushering in new leadership for NHLA. The evening featured live music by the Funky Butt Brass Band, creating a festive atmosphere that celebrated the community and industry that make the NHLA convention so special.

The 2024 NHLA Annual Convention & Exhibit Showcase was a testament to the resilience and innovation of the hardwood industry. Attendees left with valuable insights, strengthened connections, and a renewed commitment to advancing the industry in the years to come.

By BRENNAH HUTCHISON, Junior Copywriter