The Power of Influence

My daughter, Maddey, graduates high school in May. She’s going to Pepperdine University and wants to pursue a career in the film industry. Now, I will probably never set foot on a Hollywood set, but through the values, work ethic, and principles my wife and I have instilled in our daughter, I could possibly have an indirect impact. Or at least I’m going to tell myself that.

We can apply this thought to our industry. An industry that, much like a parent, shapes the world in ways that aren’t always immediately visible. Hardwood is the silent foundation of countless industries, influencing spaces, experiences, and even storytelling in ways that most people never stop to consider.

When we watch a movie, we focus on the actors, the cinematography, and the storyline. But how often do we notice the hardwood that surrounds the scene? Whether it’s the rustic hardwood floors of a cabin, the walnut desk in a high-powered office, or the oak paneling of a grand library, hardwood plays an unspoken role in storytelling. It adds warmth, history, and authenticity to a scene, silently shaping the emotions and aesthetics of a film.

My daughter is planning on entering a completely different industry. But the discipline, integrity, and purpose she carries with her are rooted in what her mom and I have taught her. In the same way, the hardwood industry doesn’t just sell lumber. We provide the materials that shape homes, businesses, and even the entertainment industry in ways people rarely acknowledge.

As industry professionals, we should take pride in the fact that our influence extends far beyond the direct customers we serve. The choices we make in sustainability, craftsmanship, and advocacy flow into areas we may never expect. Maybe even onto a film set where hard-wood becomes part of a story told for generations.
In the end, whether through a child stepping into the world or through the materials we provide, our impact is never just our own. It stretches far beyond us, shaping the future in ways both seen and unseen.

Oh, and congratulations, Maddey! We love you, and we’re so proud of you.

Love, Dad

John Hester
Chief Development Officer