The Hardwood Industry's First Large-Scale Advertising Campaign is Here!

August 10, 2023

To reignite the allure of hardwood and address a decline in sales, the Real American Hardwood Coalition (RAHC) has initiated a consumer-oriented campaign promoting hardwood’s inherent benefits. 

The Real American Hardwood Coalition’s goal is to educate consumers about the merits of authentic hardwood products, emphasizing their visual appeal, durability, long-term value, and sustainability.

RAHC recently launched a campaign called “Build Your World” on the Magnolia Network, led by former HGTV stars Chip and Joanna Gaines. The campaign offers a unique opportunity to educate the public on the advantages of Real American Hardwoods to a targeted audience of home renovation enthusiasts. 

The campaign is a significant step forward for the American hardwood industry, marking its first large-scale advertising campaign, encompassing television, streaming platforms, digital outlets, and social media.“ 

Floor Covering Weekly” has published a fantastic article explaining how the RAHC promotes the hardwood industry. “It’s Not Grassroots; It’s Tree-roots” is available online by visiting the magazine HERE.  



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