The Hardwood Industry's First Large-Scale Advertising Campaign is Here!

August 10, 2023
by NHLA
AdvocacyHardwoodIndustryNewsNewsRealAmericanHardwood

To reignite the allure of hardwood and address a decline in sales, the Real American Hardwood Coalition (RAHC) has initiated a consumer-oriented campaign promoting hardwood’s inherent benefits. 

The Real American Hardwood Coalition’s goal is to educate consumers about the merits of authentic hardwood products, emphasizing their visual appeal, durability, long-term value, and sustainability.

RAHC recently launched a campaign called “Build Your World” on the Magnolia Network, led by former HGTV stars Chip and Joanna Gaines. The campaign offers a unique opportunity to educate the public on the advantages of Real American Hardwoods to a targeted audience of home renovation enthusiasts. 

The campaign is a significant step forward for the American hardwood industry, marking its first large-scale advertising campaign, encompassing television, streaming platforms, digital outlets, and social media.“ 

Floor Covering Weekly” has published a fantastic article explaining how the RAHC promotes the hardwood industry. “It’s Not Grassroots; It’s Tree-roots” is available online by visiting the magazine HERE.  

by NHLA

Share:

BAILLIE GROUP ROOTED IN EXCELLENCE. DRIVEN TO SERVE WWW.THEBAILLIEGROUP.COM Poplar Trim Boards Red Oak and Yellow Pine S4S Moulded Profiles Ship Lap / TSG Poplar Contractor Packs Custom Bundle Sizes TESTED &TRUSTED Succeeding in business is hard. Buying your hardwoods shouldn't be. We make it simple and easy!

Related News & Blog

Carbon-Conscious Construction: Thermally Modified Hardwood for a Low-Emission Future

October 17, 2025

by NHLA
The construction industry accounts for nearly 37% of global energy-related CO₂ emissions (UNEP & GlobalABC, 2022). While much of the focus has been on creating energy-efficient building operations, there is…
Messersmith Manufacturing: Leading the Way in Wood Boiler Systems for the Forest Products Industry

October 17, 2025

by NHLA
Messersmith Wood Boilers delivers efficient, reliable wood boiler systems, cogeneration solutions, and material handling systems for the forest products industry, turning wood waste into energy for lumber drying, building heat,…

Questions?

Have questions or need any assistance regarding the NHLA Annual Convention & Exhibit Showcase?