One Common Voice

Why Membership Matters More Than Ever

The NHLA has always been strongest when its members stand together—and today, more than ever, that unity matters. As Dallin’s “One Common Ground” column reminds us this month: “We’re here to partner with you and move the industry forward—as one common voice, standing strong together.”

We know the past year hasn’t been easy. From economic uncertainty and a challenging global market to the ever-changing realities of tariffs, the road has been anything but smooth. And yes, we’ve felt the effects. But we’ve also been listening—and acting.

We’ve expanded our outreach to the architecture and design community, hiring Brooke Pajkurich as our Hardwood Technical Design Director and launching our upcoming Hardwood & Design magazine. We’ve featured real member stories, like Beard Hardwoods’ success with NHLA Grading Rules, and interviewed Gates Milling about how hardwood shaped their family home. Soon, we’ll be speaking directly to students at Gurdon High School about career pathways through the Inspector Training School. These efforts are all part of a broader goal: strengthening the future of this industry by investing in people.

And while those are strong steps forward, we know there’s more to do. That’s why we’re recommitting to what matters most: our members.

NHLA membership isn’t just a transaction—it’s a partnership. A relationship built on transparency, collaboration, and shared success.

And starting with this issue, we want to reintroduce you to every-thing that comes with being part of this community.

EDUCATION & TRAINING: THE FOUNDATION OF OUR INDUSTRY
The Inspector Training School (ITS) remains a cornerstone of NHLA’s identity and a gold standard in hardwood lumber educa-tion. As National Inspector Mark Bear recently noted, mills across the country continue to seek out the skill and consistency that only NHLA-trained inspectors can offer.

ITS provides an intensive, hands-on learning experience that equips students with the knowledge and confidence needed to grade hardwood lumber accurately and efficiently. With a curriculum ground-ed in real-world application, students gain experience working with key species like Oak, Maple, Cherry, and Poplar—preparing them to make an immediate impact in the field.

The program is an ideal starting point for industry newcomers and an investment in quality control for employers looking to strengthen their teams. ITS graduates carry with them a trusted credential and a deep understanding of NHLA grading rules—both essential to maintaining high standards in today’s marketplace.

Takeaway: Whether you’re preparing the next generation or sharpening your current team’s skills, NHLA’s educational programs are built to support your long-term success.

MEMBERSHIP DISCOUNTS: MORE THAN YOU MIGHT EXPECT
NHLA membership opens the door to exclusive tools, recognition, and savings that directly impact your bottom line.

Exclusive Business Discounts

• Up to 30% off from Bass Pro Shops and Cabela’s, including top brands like Carhartt, Columbia, and YETI.
• Up to 75% off FedEx Freight® and 40% off expedited shipping, plus perks through FedEx Rewards.
• 25% savings on Paychex payroll bundles, 401(k), and HR services.

Labor & Job Solutions

• Post open positions through the NHLA Career Center and get added promotion through Hardwood Matters and social media.

Event & Service Discounts

• Reduced registration and exhibit booth rates for the NHLA Annual Convention.
• Member pricing for industry-hosted training, in-house inspections, and KD Certification services.

Pro Tip: These benefits aren’t just added perks—they’re practical business assets that can improve your margins and simplify day-to-day operations. If you haven’t explored them recently, now is the time.

ADVOCACY & INDUSTRY REPRESENTATION
From tariff alerts to national policy, NHLA keeps members informed through the Hardwire e-newsletter and actively engages with federal decision-makers through our close partnership with the Hardwood Federation.

The Hardwood Federation Fly-In—taking place this year from May 13–15 in Washington, D.C.—is one of the most powerful ways members can participate in grassroots advocacy. The event brings together hardwood industry leaders from across the country to meet with lawmakers, share stories from the field, and speak directly to the issues affecting our businesses—everything from trade and labor to environmental regulations and transportation.

You don’t need to be a policy expert to make an impact. The Federation provides talking points and organizes meetings, making it easy for your voice to be heard. If you want to influence change, advocate for your company, and strengthen our industry’s position in Washington, the Fly-In is a direct and meaningful way to do it.

INSPECTION SERVICES THAT GO ABOVE AND BEYOND
Our National Inspectors do more than ensure accuracy—they help members improve their bottom line through programs like the NHLA Yield Analysis. This service is designed to provide members with a clear understanding of how to get the most value from each log and board.

Here’s how it works: an NHLA National Inspector visits your facility to conduct a thorough analysis of your production process. They observe your team in action, take detailed notes, and gather data on your yield performance. After the visit, you’ll receive a customized report outlining where you’re doing well and where improvements can be made—complete with photographs, grading insights, and practical recommendations.

The process doesn’t stop there. NHLA follows up to help you implement any changes and answer questions, ensuring you’re able to maximize results. Whether it’s adjusting sorting methods or rethinking cut strategy, these small shifts can translate into major gains. For members looking to optimize operations and make smarter decisions with every shipment, a Yield Analysis is one of the clearest and most immediate ways to see a return on your NHLA membership.

MARKETING & PROMOTION THAT ELEVATES
We’re proud to offer one of the most comprehensive member marketing platforms in the industry. Under the leadership of Chief Marketing Officer Natalie Thelen, we’ve expanded our strategy to increase visibility and value for members.

• Hardwood Matters reaches 3,500+ industry leaders monthly.
• Hardwood & Design connects your brand with 6,000+ architects and designers.
• NHLA.com brings in over 215,000 annual page views.
• Our social platforms reach 300,000+ impressions per month.

Plus: discounted advertising rates, sponsored content options, and opportunities to be featured. Whether you’re launching a product, recruiting talent, or building brand awareness—NHLA helps am-plify your message.

NETWORKING & EVENTS: MEANINGFUL CONNECTIONS
Nothing replaces face-to-face interaction. That’s why our Annual Convention & Exhibit Showcase remains the industry’s go-to networking event.

Each fall, hundreds gather to connect with peers, attend educational sessions, and explore the latest products. From welcome receptions to education sessions, every detail is designed to foster meaningful business relationships.

The 2025 NHLA Annual Convention & Exhibit Showcase is coming to San Antonio, Texas, at the Marriott Rivercenter from October 1–3, 2025.

Early Bird Registration is now open until June 13th!

NHLA also supports year-round connections through regional events, webinars, and training sessions. And we’re taking your stories on the road—attending key industry events like the Hospitality & Design Expo in May and the Pennsylvania Timber Show in June. These events give us a chance to meet members where they are, engage with new audiences, and keep hardwood front and center in conversations that matter.

WHAT’S NEW: A DEDICATED MEMBER BENEFITS SECTION
Starting in the next issue issue, Hardwood Matters will include a recurring section dedicated to showcasing NHLA member benefits. Each month, we’ll spotlight specific programs, success stories, and ideas to help you make the most of your membership.

Our goal is to help members—new and seasoned—stay informed, stay engaged, and stay supported.

We’re here to walk beside you every step of the way.

Final Thought
We know your time is valuable—and your challenges are real. But you’re not in this alone.
NHLA is your partner. And together, we are stronger.

Let’s move forward—as one common voice.

By BRENNAH HUTCHISON, Content Strategist & Editor