NHLA: The Luxury Convention and Best-In-Class Value

When I was a kid, I went car shopping with my parents. I grew up in a small town in Missouri, so you had to go to the big city of Jonesboro, AR, if you wanted any selection. The one memory I have from that trip was going into the showroom with a brand-new Jaguar on the floor. It was a V12, deep purple, with crystal clear windows and sparkling chrome. I had never encountered a Jaguar before, but it was the most beautiful thing I had ever seen. There was no price on the car, and my dad, in all his redneck glory, asked a sales guy, “What’s something like that cost?” The guy looked at my dad and said, “If you have to ask, you can’t afford it.” At 9 or 10 years old, I didn’t know how offensive that was. I heard, “It’s beautiful, fast and expensive.” Needless to say, that dealership didn’t earn our business that day.

I found out later in life that even though the “sticker price” for a new Jaguar is higher than that of many luxury cars, it drastically loses its value faster than most other vehicles in its class. It’s considered mechanically unreliable, the maintenance is expensive, and they’re seen as not keeping pace with technology… among other reasons.

Just like the allure of a beautiful car, the NHLA Convention and Exhibit Showcase offers a luxurious experience—but unlike the fast-depreciating Jaguar, the NHLA Convention holds its value, providing unmatched benefits that make it an indispensable event for industry professionals.

At the NHLA Convention, the educational seminars are like getting the latest model with all the advanced features. These sessions offer cutting-edge insights and knowledge, ensuring attendees stay ahead of industry trends. The information gained here is invaluable and contributes significantly to professional growth and business advancement.

The exhibit hall is a marketplace filled with diverse and top-quality suppliers, like a showroom with the best luxury cars. Here, you can meet suppliers from across the globe, evaluate new products, and establish vital business connections. The variety and quality of suppliers present are unparalleled, providing a unique opportunity to explore a wide range of offerings in one place.

Networking at the NHLA Convention is not just about mingling; it’s about forging strong, lasting connections. These sessions offer the chance to meet domestic and international contacts you wouldn’t find elsewhere. The relationships built here can lead to significant business opportunities and collaborations, like finding a rare, high-performing vehicle that stands the test of time.

A common misconception is that attending the NHLA Convention is expensive. However, this is far from the truth. The NHLA Convention offers exceptional value for money, often costing less than comparable conventions while providing much more content and amenities. Don’t believe me? Compare sticker prices. Attendees also enjoy complimentary breakfast, lunch, evening receptions, and an abundance of beverages throughout the event. This level of hospitality ensures you can focus on making the most of your experience without worrying about additional costs, making it the best value in its class.

The NHLA Convention boasts keynote speakers who are not just experts in their field but are also recognizable names. These speakers provide transformative insights and strategies that can drive your business forward, similar to a luxury car offering performance and prestige.

The NHLA Convention and Exhibit Showcase epitomize luxury and value in the world of conventions. It combines top-tier educational content, diverse supplier interactions, unrivaled networking opportunities, and high-profile keynote speakers—all at a cost that provides exceptional value. Unlike the fleeting allure of a fast-depreciating luxury car, the benefits of attending the NHLA Convention are long-lasting and impactful.

What do I need to do to put you in the Convention today?

John Hester
NHLA Chief Development Officer
j.hester@nhla.com | 901-399-7558