NHLA Staff All Have a Common Ground

Change is inevitable, and how we navigate that change defines our success.

Someone commented to me the other day that while they were on the NHLA Board of Directors, the NHLA staff had changed very little—until now. These changes are not just a sign of transition; they are intentional steps toward our association’s unwavering commitment to the hardwood industry. My philosophy about staff is that communicating is essential, so I would like to share some experiences and perspectives with you to illustrate how these changes are both strategic and necessary for our future success.

I have worked many jobs since I was a kid. My first job off the farm was sorting empty bottles at the depot next to our school; I was twelve years old and needed something to do while waiting for my parents to come to town. I then worked at Brad’s Gas Bar, pumped gas, and helped serve at the restaurant. As a teenager, I worked in construction for a few summers and got a job at Liberty Safe. 

At 18 years old, I became the Lock Technician for Liberty Safe and was made leadman on the Franklin safe line. It was bad enough being told to slow down while working construction, but the men on the line did not like that a teenager was telling them what to do when they had worked there longer and were older. It was a challenging situation; I was hired by the owner and had proved my worth at a different facility; the promotion was earned and deserved as I was faster and better at the lock job and had to ensure everything else was done right first. My immediate manager did not want to deal with the resentment my title caused, so he avoided it. I had the title on paper but not on the line, so I consulted with them about what to do rather than tell them what to do. That was my first real lesson in managing and leading people.

I learned the value of working alongside others, seeking their input, and building consensus. This approach has served me well, and it’s one that I carry into every decision I make for the NHLA. My goal is not just to lead but to build a team of wood experts who share my commitment to the hardwood industry and who are empowered to excel in their roles. The recent changes in NHLA staff are a reflection of this philosophy.

I am the best at what I do. But it is not because I am the best at everything; I surround myself with people who buy into my philosophy and are the best at what they do. That means the people I hire are either looking for an opportunity to grow and advance their careers or to leave a legacy after a strong career. I don’t mind being a stepping stone in someone’s career. I welcome the opportunity to help them find their dream job, knowing they’ll value a strong reference from me to support their next step. I get the best out of them during their time with us, and even when they move on, we maintain a collaborative relationship that continues to benefit the industry. I am proud to have played a part in the careers of those who have moved on to new opportunities, and I remain committed to helping our current team achieve their full potential.

As we bid farewell to our Chief Operating Officer Renee Hornsby, who is stepping into an exciting new role as Executive Director at World Millwork Alliance, we also welcome our Chief Marketing Officer Sam Leow into her position. This transition is not just a change in leadership; it’s a handoff in a relay where every runner is committed to the same goal—advancing the NHLA and supporting the hardwood industry. Renee has been an invaluable asset, and while her departure is a loss, Sam’s fresh perspective and innovative ideas will bring new energy to our marketing efforts.

Our direction is clear: to grow and stabilize the hardwood industry. Your relationships with the NHLA staff are vital to that vision. Chief Inspector Dana Spessert is a firm foundation on which all our operations are based. Our Chief Development Officer, John Hester, is a master of communication and reaching out to support membership. Their input drives every decision I make, and it’s why I am confident in the team we are building. Together, we will continue to strengthen our relationships with members, support the industry, and guide NHLA toward a future of shared success. In this period of transition, I ask for your continued trust and support. As we move forward, know that the NHLA Chiefs and I are committed to maintaining strong relationships and working collaboratively to achieve our vision. We all share one common ground: our dedication to the hardwood industry.

Dallin Brooks
NHLA Executive Director
dallin@nhla.com | 901-377-0182