NHLA Pushes the Design Community Forward

I absolutely love quotes. It’s amazing how someone has al-ready eloquently said what you’re trying to say. Take this for what it is, but comedian Chris Rock said “Only dumb people try to impress smart people. Smart people just do what they do.” And man, do they. Last month I had the honor of interviewing three individuals for our ongoing video series aimed at capturing the attention of key decision-makers within the design industry, advocating for the integration of hardwood into their projects. Dr. Adam Taylor from the University of Tennessee, Dr. Brian Bond from Virginia Tech and Adam Senalik, General Engineer from the US Forest Service. I want to thank them for their time, their ability to share their extensive knowledge and for just doing what they do! Our newest interviews dive into a diverse range of topics, ranging from carbon sequestration to economic impact, selective harvesting, infrastructure, and the aesthetics and structural properties of hardwood. Each discussion serves as a building block, contributing to the overarching goal of advocating for the use of hardwood in design projects.

The journey began with a single interview, focusing on the concept of biophilic design. This initial step served as a testament to the dedication to our mission. Now, five months later, our one video has multiplied. With the completion of three additional interviews, the scope of the project has expanded exponentially. The completion of these interviews marks a significant milestone in NHLA’s journey. Moving forward, NHLA’s resolve remains unyielding as we continue to push boundaries, challenge perceptions, and advocate for the integration of hardwood into design practices.

We are committed to amplifying the voices of experts and driving meaningful change in the industry. Together, let’s continue mov ing forward, fueled by passion and purpose, toward a future where hardwood stands as a symbol of both aesthetic beauty and environmental stewardship.

John Hester
NHLA Chief Development Officer
j.hester@nhla.com | 901-399-7558