Building A Stronger Industry Through Membership

There’s an important issue I’d like to address.

First, I want to recognize how challenging the current economic climate has been for NHLA members. The past two years have brought higher costs and lower prices. Those who have remained in business have done so through resilience, creativity, and careful decision-making.

However, we are seeing membership numbers decline. Some companies have closed their doors, while others are reassessing the value of NHLA membership.

To support our members further, we’ve introduced a user-friendly mobile app, providing instant access to essential resources and updates. Our revamped website offers streamlined navigation and up-to-date information, enhancing user experience. Additionally, we’ve bolstered our communication channels to keep members informed and engaged, ensuring they have the tools and knowledge needed to thrive in a competitive market. 

Beyond our core services, NHLA plays a key role in supporting in-dustry-wide initiatives. We contribute 10% of member dues to the Hardwood Federation, making us their largest funder at $180,000 last year—nearly one-third of their budget. Similarly, we contributed $100,000 to the Real American Hardwood Coalition (RAHC), accounting for about one-third of their association contributions. These efforts depend on NHLA—and NHLA depends on you.

If membership numbers stabilized, we could strengthen this support even more, amplifying our collective voice and impact.

So, how do we move forward together? By listening. We’d like to know what you need and how we can better support your business.

Over the past year, NHLA has embraced change. We’ve welcomed new talent— a Hardwood Technical Design Director, a Content Strategist and Editor, a Chief Marketing Officer, a Corporate Alliance Director, and a Communications and Outreach Specialist. These additions reflect a new direction and a deeper commitment to innovation and service.

You are at the core of NHLA. The investment you make in us is one we honor by multiplying its value—returning it to you through meaningful programs, services, and advocacy.

If you’re unsure about the return on your dues, I invite you to connect with me directly. Let’s talk. We’re here to partner with you and move the industry forward—as one common voice, standing strong together.

Dallin Brooks
NHLA Executive Director
[email protected] | 901-377-0182