A Better Way to Connect: The New NHLA Website Launches This Fall

The National Hardwood Lumber Association is proud to announce the upcoming launch of our revamped website—a faster, clearer, and more accessible digital home built entirely around our members. Designed in partnership with Heartwood Brands, this upgrade marks a major step forward in how NHLA connects with the hardwood community—making it easier than ever to find the tools, training, and support you need.

BUILT FOR MEMBERS, BUILT FOR MOMENTUM
For more than a century, NHLA has supported the hardwood industry with resources that strengthen business operations, education, and advocacy. Over time, our website grew to reflect that mission—but as we expanded, navigation became more complex and access less intuitive.

Working closely with Heartwood Brands, a creative agency specializing in branding and digital solutions for the hardwood industry, NHLA set out to change that. Together, we’ve built a faster, smarter platform designed for today’s pace of business—making it easier for members to find what they need, when they need it.

The new NHLA.com features cleaner navigation, streamlined menus, and organized pathways to programs, services, and events. The result is a seamless experience that reflects NHLA’s commitment to clarity, connection, and community—helping members stay informed, engaged, and moving forward.

This redesign also enhances access to NHLA’s most popular features:

• Member Services – Log in, renew, or manage your profile effortlessly.
• Education & Events – Explore upcoming classes, webinars, and conventions.
• Industry Resources – Get direct access to publications, standards, and training tools.

DESIGNED FOR THE FUTURE
The new NHLA.com isn’t just an update—it’s a foundation for growth. Built with flexibility in mind, the platform will allow us to continue adding new features and digital services in the months ahead. Whether you’re a long-time member or visiting for the first time, you’ll find a modern, responsive site that reflects NHLA’s vision for a stronger, more connected industry.

A COLLABORATIVE EFFORT
NHLA extends special thanks to Heartwood Brands for their creative partnership throughout this project. Their understanding of the hardwood industry—and their passion for storytelling and design—helped ensure the new website not only looks great but works beautifully for our members.

You can learn more about Heartwood Brands and their work at www.heartwoodbrands.com or contact them directly at [email protected].

LAUNCHING THIS FALL
The new NHLA.com launches this fall—faster, clearer, and built around you. Explore it soon and experience how digital design, powered by collaboration and member insight, can make your connection to NHLA stronger than ever.