Educational Seminars

Wednesday, October 3



Export Market Trends presented by the American Hardwood Export Council

AHEC Executive Director Mike Snow will provide a detailed update on U.S. hardwood exports to the world and lead a panel discussion with the Directors from China/Southeast Asia, Europe, Japan, Latin America and the Middle East/India concerning trends in their respective regions. Additional topics will include an update on the impacts of tariffs and trade tensions with our major overseas markets, and AHEC efforts to expand U.S. hardwood exports by targeting non-traditional regions and applications made possible by new technologies. 


The Keys to Multi-Generational Family Ownership: Strong Roots Build a Lasting Legacy
presented by Josh Baron and panel members: Garner Robinson of Robinson Lumber, Jon Syre of Cascade Hardwood Group and Jeff Wirkkala of Hardwood Industries, Inc. 

While survival is an issue for any type of company, it is of particular concern to most family businesses. Their companies are not just sources of wealth, but also of identity, pride, and legacy. They take seriously the impact that they have on employees, customers, and communities. As a result, the cost of failure is especially high.

Of course, there is no sure-fire way to guarantee that a family business will endure across generations. However, experience working with hundreds of family businesses across the globe suggests that the most common pitfalls to long-term survival can be avoided by working through a similar set of issues. There is no one-size-fits-all answer, but instead a common set of questions that can best position family businesses to last for the long-term.  

In this session, Josh Baron will share five key tools that every family business can use to help set the stage for multi-generational success. The session will combine an overview of the tools with a panel discussion where family business leaders share their experiences in applying them. In addition, participants will have the opportunity to complete a self-assessment survey so that they can leave the session with an identification of the priorities for their own family business.

Building Future Markets with Hardwood CLT  
a discussion with Andrew Waugh and Dr. Henry Quesada

Andrew Waugh founding director of Waugh Thistleton Architects and Dr. Henry Quesada associate professor with the Department of Sustainable Biomaterials at the Virginia Polytechnic Institute and State University will discuss the question, "Is the CLT market an opportunity for the hardwood lumber industry?"

Andrew's British architecture practice has pioneered the use of Cross Laminated Timber (CLT) as a sustainable alternative to steel and concrete and will talk about this evolution. To dat, this has been mostly done in softwood but the firm is now turning its attention to how hardwood construction products and systems could help to deliver high performance options in the future. 

Henry will share his research knowledge on the changes that hardwood lumber mills would need to go through to be able to produce lumber for CLT panels. Besides lumber cost and limitations on the PRG-320 standard, there are other technical aspects that a hardwood sawmill would have to consider to be able to produce proper CLT raw material.  

Loss Profit Recovery made possible by the NHLA Yield Analysis Program
presented by Dana Spessert NHLA Chief Inspector

Today's hardwood supply chain has to cope with a variety of business challenges. Availability of labor has reached record lows. Competition for diminishing natural resources has increased and margins have decreased. Today sawmill owners are in search of new approaches to increase the effectiveness of their mills. These pressures highlight the need to ensure hardwood mills are operating at optimum efficiency in all aspects of their operations. 

NHLA has recently introduced a members' only value designed exclusively for sawmill owners - the NHLA Yield Analysis and Productivity Study. In this session, NHLA's Chief Inspector will provide an overview of the study including:

*The importance of ongoing data collection and analysis in optimizing mill performance
*Steps in creating a production baseline to ensure continuous improvement
*How to recover lost profits due to over-trimming
*The ROI of identifying areas for increased yield and enhanced gain
*The need to identify the profit potential associated with different types of logs and species  

Thursday, October 4

Logistics & Transportation: Here and Now presented by Andy Moses

This session will focus on transportation services and supply chain with an overview of current and future trends and technological advances including autonomous vehicles, platooning, electric vehicles and more!

Preventing the Most Prevalent Cyber Attacks presented by Bryan Thornton

In 2018, cyber threats are increasingly prevalent, and present real risk to organizations. This session will examine recent trends in cybersecurity by examining how criminals operate common schemes. By understanding these schemes, the participant will learn how to prevent similar occurrences within their own organization by implementing appropriate security controls. 

Forest Industry Capital Investments & the Market Implications for Hardwood Logs  
presented by Brooks Mendall

This session ties capital investment trends in North America's forest industry to the dynamics of hardwood log markets. The implications for business strategy and investment differ by region in the U.S. South, North, Pacific Northwest and Canada. Questions addressed in this session include:

*How do forest supplies affect current and expected forest industry capital investments in manufacturing?
*How do trends in pulp and paper capacity by regions affect the ability to move manufacturing residuals?
*What priorities and constraints influence the business strategies and financing options for firms considering new investments?
*What else must firms consider when navigating hardwood log markets as compared to softwood log markets?

Telling Our Stories presented by Andy Goodman

Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our minds work, we’re also discovering that stories are intrinsic to decision-making, shape our view of the world, and guide our actions every day.

In his Thursday morning keynote address, “Telling Our Stories,” Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.

After his keynote, Andy will also facilitate a ninety-minute workshop for attendees who want to go deeper into the craft of storytelling, and he will also offer opportunities to develop and share a story about your organization.