Educational Seminars

Wednesday, October 3



Export Market Trends presented by the American Hardwood Export Council


The Keys to Multi-Generational Family Ownership: Strong Roots Build a Lasting Legacy
presented by Josh Baron

While survival is an issue for any type of company, it is of particular concern to most family businesses. Their companies are not just sources of wealth, but also of identity, pride, and legacy. They take seriously the impact that they have on employees, customers, and communities. As a result, the cost of failure is especially high.

Of course, there is no sure-fire way to guarantee that a family business will endure across generations. However, experience working with hundreds of family businesses across the globe suggests that the most common pitfalls to long-term survival can be avoided by working through a similar set of issues. There is no one-size-fits-all answer, but instead a common set of questions that can best position family businesses to last for the long-term.  

In this session, Josh Baron will share five key tools that every family business can use to help set the stage for multi-generational success. The session will combine an overview of the tools with a panel discussion where family business leaders share their experiences in applying them. In addition, participants will have the opportunity to complete a self-assessment survey so that they can leave the session with an identification of the priorities for their own family business.


Thursday, October 4

Telling Our Stories presented by Andy Goodman

Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our minds work, we’re also discovering that stories are intrinsic to decision-making, shape our view of the world, and guide our actions every day.

In his Thursday morning keynote address, “Telling Our Stories,” Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.

After his keynote, Andy will also facilitate a ninety-minute workshop for attendees who want to go deeper into the craft of storytelling, and he will also offer opportunities to develop and share a story about your organization.

(Attendees interested in attending this workshop must register in advance. A registration link will be available here soon.)