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hardwood industry events, NHLA Convention & Exhibit Showcase
industry resources and sawmill resources for businesses manufacturing wood products
Going Beyond Sustainability in the hardwood industry
hardwood industry events, NHLA Convention & Exhibit Showcase
industry resources and sawmill resources for businesses manufacturing wood products
Going Beyond Sustainability in the hardwood industry

Industry News

The Latest Insights and Updates for the Hardwood Lumber Industry

Welcome to the NHLA Industry News Hub, your go-to resource for up-to-date news, trends, and insights from the North American hardwood lumber industry. Whether you’re a lumber grader, timber producer, hardwood manufacturer, or a professional in the wood products or forest products sector, this is your place to stay informed.

Our news center is dedicated to bringing you the latest updates on hardwood grading standards, sustainable forestry practices, lumber pricing, trade regulations, and emerging market trends that impact professionals across the hardwood supply chain. We also cover advocacy efforts and share insights from industry analysis experts, ensuring that you have access to a comprehensive overview of the hardwood lumber market.

As a trusted leader in the hardwood industry for over 125 years, NHLA is committed to empowering our members with the information they need to make informed business decisions, stay ahead of market shifts, and maintain compliance with evolving standards.

Don’t miss out on essential updates! Stay connected by subscribing to our bi-monthly Hardwire eNewsletter, where we provide exclusive content, expert opinions, and direct access to NHLA resources designed to help you succeed in the hardwood industry.

Have any questions or would like to contribute to our news center? Please feel free to reach out to our team here.

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The Wood Truth Task Force is launching a dedicated one-page feature to help NHLA members push back against misinformation and advocate for real hardwood. THE CHALLENGE Manufacturers of imitation wood products, from vinyl to composites, are using misleading language like “wood,” “natural,” and “durable” to promote materials with no real wood content. This blurs the line for consumers, erodes trust, and threatens long-term demand for genuine hardwood. We’re stepping up to correct the record. This new section will equip you with facts, language, and tools to share the truth and strengthen our industry’s message. WHAT TO EXPECT: • Media Rebuttals – NHLA’s responses to misleading headlines, op-eds, and social media posts. • Clear, Shareable Language – Easy-to-use messaging that explains what sets real hardwood apart: Real hardwood is nature-made, not man-made— cut from a tree, not created in a lab. It feels solid underfoot, carries its grain and age with pride, and brings a level of authenticity no imitation can match. • Fast Facts & Talking Points – Data-backed insights (e.g., “Wood is 50% carbon”) to help you speak with confidence. • Hardwood vs. Imitation Comparisons – Quick reference points highlighting durability, sustainability, and aesthetic value. • “Member Spotted” Submissions – Notice false or misleading claims about hardwood? Share real examples with Brennah Hutchison, NHLA Content Strategist & Editor: b.hutchison@nhla.com. Your submission could be featured in an upcoming issue as we work together to set the record straight.

Truth in the News

September 1, 2025

by NHLA
The Wood Truth Task Force is launching a dedicated one-page feature to help NHLA members push back against misinformation and advocate for real hardwood. THE CHALLENGEManufacturers of imitation wood products,…
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Thermally Modified Wood (TMW): Building a Smarter, Stronger, and More Sustainable Future for North American Hardwoods

Thermally Modified Wood (TMW): Building a Smarter, Stronger, and More Sustainable Future for North American Hardwoods

September 1, 2025

by NHLA
Have you heard about Thermally Modified Wood (TMW)? If not, now is the perfect time to learn. Whether you’re a sawmill operator, product distributor, builder, designer, or policy advocate, TMW…
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The Elephant in the Room

The Elephant in the Room

September 1, 2025

by NHLA
As I prepared to become the chairman of the NHLA, I reached out to all the past chairmen/presidents seeking advice from their experiences leading the association. I learned a lot…
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Should NHLA Do Market Development?

Should NHLA Do Market Development?

September 1, 2025

by NHLA
Remember when you were a student and how naive you were. I once reported on the future of wood preservatives; Chromated Copper Arsenic (CCA) was voluntarily being taken out of the…
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Putting Hardwood in the Spotlight

Putting Hardwood in the Spotlight

September 1, 2025

by NHLA
In August, we took a trip to drop my daughter off for her first year of college. While on the West Coast, we wanted to do some touristy stuff in…
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Member Benefits: How NHLA Helps You Navigate Market Shifts

Member Benefits: How NHLA Helps You Navigate Market Shifts

September 1, 2025

by NHLA
In times of uncertainty, your NHLA membership offers tools and services designed to help you adapt, compete, and grow. From expanding your visibility to streamlining operations, here’s how your membership…
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