NHLA

Why advertise with Hardwood Matters?

In a competitive market such as the hardwood industry that is large and constantly evolving, people do business with companies they know and trust.

Advertising in Hardwood Matters can help build that awareness so potential customers will know your name and trust your product or service. Advertising can also provide your business top-of-mind awareness with customers who may already be familiar with your company.

There are only so many customers in the hardwood market ready to buy at any given time. So when these customers are ready, you want them to think of your business first. Without constant advertising reminders, your customers will forget and each day they don’t hear about your company, they are hearing about your competitor.

Reach your potential customer effectively and efficiently:

Advertising in Hardwood Matters will enable your business to effectively and efficiently reach the broad and diverse hardwood industry. Hardwood Matters’ loyal readers are the CEOs and decision makers from all aspects of the industry. From forest owner to sawmill, from distribution yard to supplier, from transportation company to end-product manufacturer, Hardwood Matters reaches your potential customer.

Domestic and International Distribution:

Hardwood Matters is published 11 times per year with a combined January/February issue. Hardwood Matters is distributed throughout the United States, Canada and to more than 24 other nations. Hardwood Matters is also distributed at the Annual NHLA Convention and various tradeshows and events worldwide that are attended by NHLA staff throughout the year.

Readers place value on content and advertisements:

Through its relevant, timely and unique content, Hardwood Matters keeps readers on the inside track about issues and events facing the hardwood lumber industry. By supplying a valuable, content-driven magazine to our readers, your advertisement is welcomed and therefore more readily received.

Special issues provide unique advertising opportunities:

Hardwood Matters publishes two special themed issues and one special distribution issue each year. Special themed issues are devoted to compelling topics and give your company the ability to customize your advertising message to a specific audience.

Themed Issues

• Energy & the Environment
  A look at the top energy and environmental issues that affect the hardwood industry including but not limited to legislative policies, green building, certification and the growth of alternative fuel sources.
• The Global Issue
  The magazine provides an in-depth look at the global economy, policies and market conditions that shape the hardwood industry on a global scale. Topical and regional reports and insight from industry leaders are part of the editorial focus.
• Annual NHLA Convention & Exhibitor Showcase
  Hardwood Matters has special distribution during the Annual NHLA Convention & Exhibitor Showcase. Advertising in this issue allows for targeted advertising to all NHLA members and convention attendees.

Click here to download the ad specs.

To place an ad in Hardwood Matters, contact Leah Covington, l.covington@nhla.com.