NHLA is proud to announce the Keynote Speakers for Toronto 2018!
Opening Session Keynote Speaker
Wednesday, October 3, 2018
Harvard Multigenerational Expert Paul Moya is best known for his role as CEO of Millennial Labs—a global consulting firm focused on segmentation marketing and generational behavior. His discoveries have impacted leaders in audiences as large as 54,000 and have helped brands such as Visa, Microsoft, General Motors, and the Department of Defense to interpret and act on human behavior in the workplace, marketplace, and voting booth.
As a lifelong entrepreneur and former Student Government Association President at Harvard, Paul knows first-hand the pressures of growing and leading operations at large scales while engaging and retaining Millennial employees, consumers, and voters during every step of the way.
Nicknamed the ‘Harvard Cowboy’ by clients and friends, Paul blends Harvard Strategy with Cowboy Practicality to present viable solutions that deliver quantifiable results. His research takes insight from psychology, neuroscience, behavioral economics, and plain old-fashioned ‘cowboy wisdom’ to close the gap between the big-data strategies he gained at Harvard and the “no fluff solutions” he mastered atop a Chestnut horse named ‘Frisky.’
General Session Keynote Speaker
Thursday, October 4, 2018
Andy Goodman is co-founder and director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.
Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.
He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring. For more information about his work, please visit www.thegoodmancenter.com.